01
Brand reputation
Brand reputation management: we watch what people say about you, respond in time and build the trust behind your name.
We See The Unseen
The digital marketing agency that sees the unseen
The Doctor Web is a digital marketing agency that treats your brand like a patient. We check four vital signs of its digital health: brand reputation, buyer personas, gamification, and SEO, SEA and SEM. Then we diagnose, treat and keep watching.
- 01Brand reputation
- 02Buyer personas
- 03Gamification
- 04SEO, SEA and SEM
Four vital signs
Digital marketing services, one vital sign at a time
Each service looks after one vital sign of your brand’s digital health. Open the one that worries you most, or start with a check-up and let us tell you where to begin.
02
Buyer personas
Research-based buyer personas that show who your customers are, so site, content and campaigns speak to them.
03
Gamification
Game mechanics for your website or app: points, badges, levels and leaderboards that give visitors a reason to stay and return.
04
SEO, SEA and SEM
SEO, SEA and SEM planned together: technical SEO, content, Google Ads and honest reporting.
Our method
Check-up, diagnosis, treatment, follow-up
Whichever vital sign we work on, the order is the same. We look before we prescribe, and we keep watching after we treat.
Check-up
We look at where your brand stands today: its reputation, its audience, how people engage with it and how visible it is in search. Nothing is prescribed before we have looked.
Diagnosis
We turn what we found into priorities: what is healthy, what needs care first and what can wait.
Treatment
We carry out the plan in the order that matters most, and we tell you what we are doing and why.
Follow-up
We measure, report and adjust. What works is repeated; what does not is changed or stopped.
Why four disciplines
Four vital signs, one healthy brand
A pulse alone does not tell you whether a patient is well. Digital marketing works the same way. A strong reputation that nobody can find, or top search results that lose trust at the first bad review, solve only half of the problem. That is why we look at the four signs together.
We do not promise miracles or magic numbers. We promise to look carefully, to explain what we see in plain words and to tell you honestly when something is not worth doing.
Reputation builds trust
Good reviews and a clear identity make every click, ad and post more convincing.
Audience sharpens the message
Knowing who you are talking to shows what to say, where to say it and which words people really search for.
Engagement keeps people close
Gamification gives visitors a reason to take part and come back, and shows you what they respond to.
Visibility brings people in
SEO, SEA and SEM put you in front of people who are already looking, and send them to a brand worth trusting.
Multilingual team
A multilingual team for your multilingual market
Search, reputation and audiences all depend on language. We work in Italian and English, with translation in German, French, Spanish and Turkish, so your message is adapted to each market and not just translated word for word.
Stefano Marano
SEO specialist and translator
Language pairs
- Between Italian, English and German, in every language combination
Holds the Goethe-Zertifikat C1 in German. Pairs translation with SEO, so translated pages are also written to be found.
Ecem Kerimoglu
Language specialist
Language pairs
- From Italian to English and Turkish
- From English to Turkish
- From French to English and Turkish
- From Turkish to English
Originally from Turkey, she works across Italian, English and French with close attention to cultural context, and also teaches English.
Ricardo Curtis
Translation specialist, psychology-trained
Language pairs
- From English to Spanish and vice versa
- From Italian to English and Spanish
Originally from Venezuela and based in Spain. He has provided live English to Spanish interpreting for refugees and asylum seekers with Tarjimly.
Questions and answers
Questions we hear often
Is a website really what I need?
These days, being found online matters as much as having a phone number once did. A website is the starting point, but having one is not enough: it needs care, fresh content and a way for people to find it. A site that is built and then forgotten slowly stops working.
OK, what else do I need?
To be noticed. A website has to be promoted like any real business: through search (SEO, SEA and SEM), a reputation people can trust and a clear idea of who you want to reach. Even the best-known retail brands never stop advertising, and smaller brands can learn from them.
What about blogs and social media?
A stall without customers is easy to ignore, and a silent website is no different. Content gives people a reason to visit and gives search engines something to index. Writing a few articles and hoping is not a strategy, though. We help you plan it and, if you like, we write it for you.
Aren’t you a little expensive?
Expensive compared with what? Two projects are rarely the same job: scope, skills and the results you expect all change what a fair price looks like. We do not publish a price list, because we need to know your goals first. After the free consultation you receive a proposal with transparent pricing, and we can talk about a payment plan that suits you.
Do you keep helping after the work is done?
Yes. Follow-up is the fourth stage of our method, not an optional extra. We measure, report and adjust, so that your vital signs are checked again and not only once.
Ready for a check-up?
Tell us about your brand and we will tell you what we see. The first consultation is free and carries no obligation.
Book a free consultation